An Affordable Home Series
What is projected as ‘affordable’ in pricing is not truly affordable for the large majority of our population.
Every human person dreams of a home, but can he/she truly afford it? The mid segment still finds itself all at sea, when it comes to affording a home. There could be many areas of concern from rising-cost, labour shortage, taxations etc for the current crisis.
The thought must begin at home, in stead of pointing a finger at situations.
Understanding the importance of our actions and focus
We have, but one planet, and the challenges facing it are manifold, such as climate change, extinction of various species and on a larger scale a loss of habitat due to a surge in population, dwindling of natural resources, economic inequality and growing rate of poverty.
In this rapidly changing world, businesses and citizens need to understand the importance of their actions on an increasingly fragile environment, where our as well as the future our generation is stake. Sustainability and innovation should be our lasting prerogative for development in the society.
Such an option must begin from home. Thus ‘an option for a integral and progressive habitat is a must for sustainability of human life in the world.’
’Agriculture, Manufacturing, Infrastructure and Banking,’ are the four critical areas of importance for sustainability of human life in the world, of which Agriculture and infrastructure are the most neglected ones. While the Govt makes every effort to revamp and resurrect agriculture in the country through its legally established institutional and provisional means, as it directly touches Govt’s life-cycle; Infrastructure has been the most forgotten and neglected area.
The Gap between Need and Want
‘The cause of homelessness is lack of homes.’ it is an irony that India requires about 110 million homes. india can meet about 12 million. This is a huge gap.
Affordability will be huge concern considering the market rates of homes and the rising phenomenon of urbanisation and its ill-effects. The following statistics will be a proof to utmost need of the Project
- A gap of 110 million homes in India
- Cites to have 40-45% of Indian population by 2030
- Five states to have more than 50% of population in cities, with Tamil Nadu leading the race
- india’s city population from 340 million in 2008 to 590million in 2030
- around 67% more than 100 million will join the middle class
- 180-210 million rural class will benefit probity of tier 2 & 3 cities
- 35% urban households cannot afford houses at the market rate
(sources 2016,2020 2021: Mckinsey, KPMG, IBEF, Turner&Townsend).
Need for a New positioning or Repositioning in Affordable Housing
it is highly important for us to create a new positioning /repositioning in Affordable Housing. This may require creating new strategic thinking, plans, business models and executionary measures in the way homes are planned and built in future.
We have reached a level ‘where we see the need is enormous than the want, yet we focus on the want than the need, because it is profitable.‘ The gap in demand and need cannot eternally go on. we need to arrest it , and find a solution that is is lasting and sustainable. Now that is possible, when we create a new business positioning in affordable housing
In positioning ourselves, it is highly critical to refocus on habitat and make it affordable, since home is where life begins.
Elias Moses is a Senior Business Strategist, Consultant, Researcher, Corporate and Leadership Trainer, Orator, Columnist and an Entrepreneur. He is also the Founder and Managing Director of a growing reality firm in south India. He is the founder of Managing Next, an Online portal for knowledge share and Management Consulting.
The author can be contacted@
email: elias@manovsis.in, elias@managingnext.in, linkedin: www.linkedin.com/in/eliasmose